What is Social Media Marketing? Social Media Management
Social media marketing takes place when a business uses a digital marketing strategy to engage with customers and create awareness about their brand. This is accomplished by posting content on popular online platforms such as Facebook, Instagram, Twitter, LinkedIn, Houzz, HomeAdvisor and Pinterest. Social media is important for the success of your business because it creates a direct link to your current and potential customers. With the right strategy in place, it allows you to:
- Broaden your customer reach
- Make it easy for people to find your business
- Build brand ambassadors
- Address and respond to problems
- Locate and recruit top talent
- Interact with existing and potential customers
If your current experience with social media is limited to sharing vacation photos or sending birthday wishes, then it’s time to get your business on board. Social media is an easy and affordable way to build a community of followers, communicate directly with your customers, and increase brand exposure.
Is it personal or business? There’s a good chance you’re already using social media to interact with friends and family members. If that’s the case, you’re certainly not alone. 86% of adult Americans who go online use social media. While it’s helpful to be familiar with the various platforms from a personal standpoint, keep in mind that using social media for business is different. It’s an opportunity to engage with current and potential customers and build your brand online. That is why it is often advantageous to work with us to manage your social media accounts, add content and optimize. Work with us today on your social media strategy.
We also build and optimize Social Media ads that take advantage of Facebook’s vast data on its users and their interest, or that appear on news feeds of visitors to your site! These ads can broadly get your message out, drive leads, increase your audience and more. Contact mph to get started today!