Fast, Flexible Search Marketing Google, Yahoo and Bing
Paid search, Google adwords, SEM, Search Engine Marketing, PPC, whatever you call it is the fastest way to drive search engine traffic. Although we recommend a blend of SEM (Search Engine Marketing) and SEO (search engine optimization). Utilizing paid search or Adwords is consistently the fastest way to build traffic to your site.
If you aren’t sure whether search engine marketing is right for you, PPC is the best way to test search as a sales channel.
Paid search offers:
- Agile marketing capable of a fast-response.
- High trackability with deep budget insight.
- The best ROI of any online advertising, period.
PPC ads don’t just give you another search listing. They enable sales strategies that just aren’t possible through organic search alone. PPC is a separate channel with different strategies. Our PPC management treats it that way.
Agency vs. In House
Our PPC Management Approach:
Smart Keyword Targeting
PPC keyword analysis is fundamentally different from SEO. Our analysis takes advantage of the greater freedom available through PPC, casting a broad net.
We also recognize the keyword research tools can mislead you on keyword volume and trick you into bidding on keywords that are a poor fit for your business.
We use keyword targeting mechanisms to make sure you run only on the search queries you want, while not losing fresh opportunities.
Optimal Campaign Structures
Forget your competitors, your keywords are competing with each other! There’s only so much budget for your campaigns. Sloppy campaign structuring means big, dumb keywords can steal opportunities from smart, nimble keywords.
You need to focus your budget where it does the most good. We structure your campaign to optimize your budget.
Brains Not Software
At MPH your PPC campaign is managed by experienced professionals, many of whom have multiple years of PPC experience.
We don’t use expensive bid management software to run your campaigns. We’ve looked at all the major bid managers out there and, frankly, we can do better. Bidding software can’t take advantage of new AdWords/AdCenter features and tends to manage cross-platform campaigns at the lowest common denominator.
AdWords is a growing platform, with new features appearing regularly. We test all new features in a controlled manner before rolling them out for all of our clients.
We regularly take part in AdWords beta tests that allowed our clients to have cutting-edge features months before they were available to their competitors or the public.
Don’t miss out on new features, call us today or schedule an appointment!