What Is Display Advertising? Desktop & Mobile Display Ads
Online display advertising are the different sizes ads that appear next to the content on a web page. They can be located on the top, side and bottom of the displayed page. Until recently these ads were creative and helped to build brand awareness. Due to technology changes, these ads are transforming the future of online advertising. According to Forrester Research, Online advertising will grow annually by 17% and will become a $28 billion industry by 2017. Online display ads are a great way to brand and grow leads to your business.
Why Choose mph For Display Ads? STATE OF THE ART TARGETING
- Behavioral Targeting – allows us to monitor a user’s online footprints to better understand their interests and activities. We then compile this information to best suite the products and services our client offer.
- Contextual Targeting – permits us to monitor what websites people visit. When a user conducts a search for a product or service and visits websites in your industry, we then serve your ad quickly to entice them while they are still in the buying cycle.
- Geographical Targeting – we serve your ads to potential leads only in the areas you choose. We can display your message to a national, regional, or local audience. We have the technology to target even specific zip codes.
- Retargeting – using cookies, we focus on previous visitors to your website and continue to deliver your message. Not all visitors convert into leads the first time they see your site. This keeps you top of mind while users are in the buying cycle.
Custom art design
- Our designers create top quality full color ads using your logo and message. Whether your focus is brand awareness or to drive sales, we build multiple ads and tailor them to fit your needs.
- We focus on the call to action elements of your ads and monitor user engagement. Using tracking data we alter and revamp your ads constantly for optimum performance.
- We provide you with all the data in real time. You are able to see how many users have seen your ad along with how many people clicked thru to your site.
- We can show you which ads are receiving the clicks and why some perform better than others.
- We can build you a landing page with a unique tracking number so you can see who is calling you, their contact information and even record the conversation to see how many leads convert into customers.