Is A TV Just A Device On Your Wall?
It is no secret that TV viewing habits have shifted, cords have been cut and mobile phones have become first screens. Don’t forget though that we still like watching TV! We still define the content we watch as a “television program,” and we often still want to view that content on a TV set in our home.
The TV set has turned into just one of many screens that we are paying attention too as we browse social media updates, read about current events or the latest drama on “Greys Anatomy.” Our viewing habits have been evolving ever since cable was introduced in the 1970s, and they will no doubt continue to change. But, for now, TV in its new and advanced form remains a central part of the media ecosystem.
Streaming TV however is the new mainstream with over 78% of the U.S. having a streaming subscription compared to 79% with a traditional pay-TV subscription.1 Whether they are a cord-keeper, cord-shaver, or cord-cutter, we deliver your message to your target audience on any device, whenever and wherever they choose to stream their favorite programming.
WHERE TRADITIONAL TV AND DIGITAL COLLIDE
This is where TV advertising is going! Have the ability to reach that hard to reach viewer with an unskippable message while they are actively paying attention. Over-the-Top Video Advertising Solutions (OTT) puts your brand in front of your target audience wherever, whenever & however they choose to view their favorite programming on these networks/platforms & more.
Don’t forget about YouTube! According to the company, people now watch an average 150 million hours of YouTube per day on TV screens, or about 15 percent of the overall time spent watching YouTube. It is their fastest growing platform for views.
TAKING YOUR BRAND OVER-THE-TOP TO FIND YOUR AUDIENCE
We can offer OTT that is directly integrated with top media brands and OTT service providers like HGTV, Discovery, Fox, ESPN, Sling TV, and more, extending your reach to the unpredictable and hard-to-reach consumer.
- We deliver your message to engaged viewers watching their favorite programming on any device – computers, phones, tablets, and connected TVs.
- Our platform places your unskippable message in top-quality long form and live-streaming content, ensuring the most engaged viewer on any device.
- We can target geographically at DMA, city, county or zip code level, providing the most efficient and effective solution.
- Our solution ensures brand safety and fraud-free delivery in high quality programming. Our weekly reporting shows audience insights, high video completion rates, ad placements, and more valuable data points.
Final Thoughts on why you should you be considering OTT for your business:
There are 199,000,000 OTT users in 2018
–Statista, the Number of OTT Services Users in the U.S., 2017-2021
Who average OTT viewer spends watching OTT services 64 Hours per month!
– Statista, Monthly Time Spent Watching OTT Services In the U.S.
And Those users had a 52% increase in time spent with video, 2014 to 2019
-The average video completion rate is over 80% with targeted OTT ads
Reach Your Audience Anywhere, On Any Device, At Any Time!
- Pricewaterhouse Coopers Entertainment & Media Industry Trends