Online Presence Management Listings and Reputation Monitoring
Listing management has been and continues to be the required foundation for a successful local SEO program, and the most important components of effective listing management have largely remained constant in recent years.
All listings should include clean and accurate data. This includes the basics: business name, address and phone number (ie..NAP), but local listings should be as robust as possible, also including product descriptions, categories, services provided, hours of operation, coupons, photos and payments accepted.
Listings data should be distributed widely. Once you have clean and accurate data, your listings should be distributed to major search engines (Google, Yahoo, Bing), IYPs, directories and social media networks.
Your job isn’t done once you get listed throughout the internet. About 90% of consumers indicate they check online reviews before deciding to buy. Your reputation online needs to be thoroughly managed and monitored. Even good businesses get bad reviews periodically. Most consumers can overlook them if they are responded to properly and quickly. MPH can monitor your online presence and reviews so that a bad “ghost review” doesn’t hurt your business unknowingly to you.
mph Marketing Solutions can ensure that no matter where someone is searching for you, your business can be found, with correct information and with a positive reputation.